Category: weight loss marketing

A Medical Weight Loss Plan in America is Just a Fad Diet

I happened to see an ad for Medifast, a medical weight loss plan. The photo in the ad looked like some kind of giant chocolate chip cookie. I checked the Medifast website and it WAS a giant chocolate chip cookie. It was THIS chocolate chip cookie. Large enough that it’s suggested you should eat it with …

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Does Weight Loss Surgery Cure Diabetes?

Could weight loss surgery cure diabetes? We’ve been hearing talk of this for several years now and the Cleveland Clinic is publicizing the findings of their latest study that shows WLS is reversing Type 2 diabetes in patients. Still, researchers are reluctant to start bandying the C word about. Calling surgery a cure would be …

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How Do You Define Healthy Food Choices When Eating Out?

We might like to think we can make healthy food choices when eating out but I admit to being a little shocked at a discussion thread I saw about an odd thing called a “restaurant card.” Weight loss surgery patients get “cards” from their surgeon to say that they had surgery and can eat only …

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Ruby Gettinger’s Weight Still Stalled Over 300 Pounds

A year after she did a “90-Day Challenge” for weight loss products company ViSalus, Ruby Gettinger’s weight is still stalled at just above 300 pounds and her affiliation with the multi-level marketer seems to have ended. The one-time reality star and her two best friends have now turned up on YouTube, trying to get enough …

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Fat Loss vs. Heart Conditioning: Choosing a Workout

A lot of exercise books and programs focus on how they promote “fat loss.” When they promise that you’ll be in great shape, they show ripped people happily doing the workout. Hmmm. Folks like that always look healthy but we really don’t know. They’re fitness models and as far as we know, they might use …

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Do You Still Believe in Weight Loss Scams?

Last week here in Chicago, King of the scammers Kevin Trudeau was convicted of fraud and sentenced to 10 years in jail. Clad in an orange prison jumpsuit, Trudeau stood before the judge and insisted “If I ever write a book again, if I ever do another infomercial again, I promise no embellishment, no puffery, …

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Biggest Loser Winner Looks Anorexic. Should Anyone Be Shocked?

Rachel Frederickson Biggest Loser

Unless you’ve been under a rock, you probably know that the media was a-buzz this week when humiliation reality show Biggest Loser crowned its Season 15 grand prize winner, a 24-year old woman who lost a staggering 60% of her body weight. During the live broadcast, trainers Jillian Michaels and Bob Harper were caught on camera …

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Being Realistic about Weight Loss Expectations

I saw a meme-style chart for a women’s “3 Month Workout Plan for Six Pack Abs” in my Facebook News Feed. One of my gaming people posted that she was getting started with it. I can’t tell the woman’s age but she’s definitely forties or older. The “plan” calls for 100 Jumping Jacks, 100 Crunches, …

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The Four Things Wrong with Every Weight Loss Diet

Every “breakthrough” diet promises it’s the one that will work! I went on “diets” for decades. They never worked. I lost half my bodyweight and kept it off when I stopped “going on a diet.” It happened when I realized what had always been wrong about EVERY diet I ever tried. Hunger does not matter. …

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Why that Weight Loss Magic Bullet Just Might Work

We’ve all been seduced by the promises of a “magic bullet.” I happen to work in two fields that are overwhelmed with programs and plans for quick results and low effort—Finance and weight management. Get rich quick! Lose weight quick! Make thousands in just minutes a day! Get ripped in just minutes a day! It’s …

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