A talk show geared towards women this week featured a spot on “Slimdown Superfoods,” pitching the usual “boost your metabolism” angle. When a new supplement was claimed to have caused weight loss in some kind of trials “without diet or exercise,” the audience erupted into applause and cheers. I found this truly disturbing. To me, …
Category: weight loss marketing
Escaping the Trap of Weight Loss Myths
This weekend I saw a desperate Facebook post, crying out for bacon. The poster was on a “seven-day nutritional cleanse,” intended to banish all cravings for what she called “unhealthy things.” Given that this plea for bacon appeared on day four of this seven-day “cleanse” and her cravings had her most definitely in a tight …
Is Losing Weight as Easy as (not eating) Pie?
If someone told you being a millionaire was really fabulous and showed you scenes of wealthy people living a pleasure-filled life, would you become all inspired and motivated and say “I’m going to become a millionaire too!” And off you go, filled with inspiration and motivation to do…um, what exactly? This example may sound ridiculous …
How easy is “easy” weight loss?
If weight loss surgery is “the easy way out” then what’s this? I was served this ad on Facebook. Virtually every weight loss product or service is marketed as easy. “Fast” is pretty popular. “Enjoy delicious food” will rack up the sales too. In this post, I discussed the endless pursuit of an elusive “weight …
The latest weight loss gimmick and secrets of the Internet
The news promo announced “A new diet lets you eat whatever you want including ice cream and pizza and still lose weight! Find out how at 10!” You bet I had to tune in! This latest weight loss gimmick is a set of measuring cups and spoons and a poster. For $80. The creators of …