Go ahead, call me a cynical bitch. Former reality show “star” Ruby Gettinger’s latest promotional venture has ended with her achieving her announced goal: losing 50lbs by consuming products from multi-level marketing company, Visalus. And yes, I’m skeptical.
I’ll save you the signup and give you the link to watch the videos from “Ruby’s Challenge.”
Scroll down and you’ll find “Episode 9: The Finale.” You can also scroll further to find the first episode that launched the “90-Day Challenge.”
In the Finale video, Ruby essentially negates everything she did during her reality show, announcing that she’s learned new things and she’s different now. She sings the praises of the program that’s earning her a paycheck, “…everything is healthy on the [Visalus] plan…this is a lifechange. It’s no longer about dieting, it’s the way you want to live the rest of your life.” If consuming $249 worth of engineered supplements every month are how you want to live.
Click over to the products pages and the URL clues us in that Visalus has set Ruby up as an affiliate. That’s a very straight-forward way to track how much product the Ruby campaign moves. Visalus products are what you’d expect from this kind of “program.” Ruby’s “transformation kit” contains protein powder, tablets that are supposed to boost your metabolism, “nutra” cookies (“nutra” means they’re nutritious), something called “Clear Control Drink Mix,” an energy drink, and some kind of multi-vitamin with “omega” in the name.
So why am I skeptical? Ruby’s goal was to lose 50lbs. And she lost EXACTLY 50lbs. If you worked three months toward a big weigh-in, would you be crazy about every detail? Would you want to weigh with as little clothing on as possible, first thing in the morning on an empty stomach? Or would you go to a gym and step on a scale, fully-dressed, shoes and all? The 50lb loss brought her to 329lbs one pound MORE than the lowest weight she achieved on her reality show. In an interview with 20/20, she admitted to starving herself before weigh ins and keeping her exercise equipment dusted off so she could claim she was using it. She also described how she figured out a way to lean and get the scale to display as much as 30lbs less than what she actually weighed. Read the interview here.
Ruby appears to be a woman with no apparent means of earning a living except for marketing her weight loss attempts. Her current and future income now depend on being a successful affiliate for Visalus products. She HAD to lose 50lbs or she’d be unemployed and Visalus management would probably be pretty pissed.
Ruby announced that she’s doing a second “90-Day Challenge.” Well sure she is, she is still over 300lbs and she’s got product to sell. It would be nice to see her promoting weight loss through a whole foods diet but I don’t know of an affiliate program for cruciferous vegetables. Protein powder does pay better.