In marketing you learn about the elevator pitch—condensing your message down to something you could communicate in the brief amount of time you might have with someone in an elevator.
People who have struggled with a significant weight problem for all or most of their lives are not out of control addicts, they are not victims, they are not emotionally broken, they are not ignorant. They deal with genetics, body chemistry, and brain wiring that intensify the challenge of managing weight and behaviors in today’s highly obesogenic food and marketing environment, where eating gratification and indulgence are emphasized even in weight loss advertising.
The book Powerful Hunger takes an action-based, real world approach to shed the shame and blame and devise an individualized transition out of food-focused routines, habits, and behaviors to accomplish the significant life transformation necessary to achieve and maintain significant weight loss.
What do you think? I welcome your opinion.
